None of the FAANGs started in Los Angeles, but for most of the companies in this innovative group of tech and media giants, L.A. now may be their most important market.
Facebook, Apple, Amazon, Netflix and Google all have developed substantial footprints in L.A.
They’re using the city as a base for a range of key operations, from building out businesses that will help them realize their streaming ambitions to recruiting the kind of local talent that will sharpen their entertainment chops.
Here’s a look at what each of these companies is doing here and what’s ahead for their L.A. operations:
Facebook: Dialing in Partnerships and Ramping Up Technology
Apple: Looking Past the iPhone, Focusing on Digital Streaming
Amazon: A Sprawling Presence, from Media to Devices