Chief Brand Officer
Raissa Gerona is Chief Brand Officer at REVOLVE, the Los Angeles-based, next-generation fashion retailer for millennial consumers. Founded in 2003, REVOLVE has emerged from the competitive fashion retail landscape as a trusted, premium lifestyle brand that has become a go-to online source for discovery and inspiration. Underpinning REVOLVE’s success has been its powerful and innovative marketing strategy, which Gerona has helped spearhead for the past 10 years.
Gerona and her team manage Instagram accounts for REVOLVE, its luxury site FORWARD, and REVOLVE’s 19 owned brands, which collectively have over 5 million followers. To amplify the reach of this content, REVOLVE has built a community of over 2,500 influencers and brand partners, including many of the most influential social media celebrities in the world. Gerona is also responsible for cultivating and maintaining relationships with many of REVOLVE’s leading influencers, and has been instrumental in building the influencer community into what it is today.