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Monday, Jul 22, 2024

Most Influential Marketers: Dean Evans

Hyundai Motor America

Chief Marketing Officer

Dean Evans is the Chief Marketing Officer for Hyundai Motor America. In this role, he is responsible for all marketing activities for the carmaker in the United States. During his tenure at Hyundai, Evans and his talented marketing team have led numerous innovative and award winning programs. Under his direction, Hyundai became the first car company to win the USA TODAY Ad Meter with the spot “First Date” at Super Bowl 50 and produced several firsts with “Operation Better,” an emotional reunion and tribute to the U.S. military that was shot, edited and produced during Super Bowl 51. Last year, its Super Bowl ad was an emotional thank you to its customers who impact pediatric cancer research with the purchase of each Hyundai.

He has inspired his team to modernize Hyundai’s marketing portfolio through expanded digital marketing efforts, industry-first programs such as Prime Now, Drive Now with leading brand Amazon, and branded content pieces with partners like Buzzfeed.

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