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Friday, Mar 29, 2024

Most Influential Marketers: Jeannine Davis D’Addario

Guitar Center, Inc.

Senior Vice-President, Chief Marketing & Communications Officer

Jeannine Davis D’Addario serves as Senior Vice-President, Chief Marketing & Communications Officer for Guitar Center, Inc. Thanks to her exceptional leadership, innovative brand vision, and consumer-centric approach to omni-channel marketing, she has been instrumental in helping to drive five quarters of positive growth for Guitar Center during a time when many retailers are undergoing challenges. Since she started in August 2017, D’Addario has helped solidify Guitar Center’s leadership position as the world’s largest music retailer and dramatically change its narrative from struggling financially to thriving as the company rapidly expands its retail footprint.

D’Addario’s belief in Guitar Center’s mission to create more music makers in the world is reflected in her extraordinary leadership: the company is now a leading U.S. music lessons provider, appealing to musicians of all genres, and collaborates with more diverse artists and female musicians than ever.

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