KAISER PERMANENTE SOUTHERN CALIFORNIA
On December 14, 2020, Helen Cordova, RN, at Kaiser Permanente Los Angeles Medical Center, was the first individual to receive the COVID-19 vaccine in California. Since that day, Kaiser Permanente Southern California has activated its robust vaccination strategy, aimed at not only its 4.7 million members, but to all individuals in communities throughout Southern California. As of July, nearly 2.6 million vaccine doses have been administered throughout by Kaiser Permanente. This impressive accomplishment is the result of a wide variety of strategies and tactics, including operational practices, educational outreach, physician and employee engagement, robust community partnerships, internal and external communication – while ensuring efforts were informed by real-time research and data monitoring.
Kaiser Permanente has provided COVID vaccine information to its 7,820 physicians and its 75,600 staff representing all lines of work throughout its 15 hospitals and 235 medical offices via town halls, email communication, online modules and 1:1 direct conversations with COVID-19 vaccine ambassadors. COVID-19 experts have also served as trusted messengers by providing COVID-19 education to countless community partners including CBO’s, business groups, advocacy organizations, churches, and elected officials’ town halls via hundreds of virtual events.
The use of both traditional and digital media has been key to the vaccination campaign’s success. On social media, Kaiser Permanente developed informational graphics and videos, many featuring members and staff. Thousands of posts were published on Instagram, Twitter, and Facebook via 28 regional and service area social handles, garnering millions of impressions, and engagements.
