$1.8 billion
up 6%
Larian, 71, founded Chatsworth-based MGA Entertainment Inc. in 1979 and has grown the company into the fourth largest toy and entertainment company in the world. The company’s Bratz doll and its L.O.L. Surprise line have largely driven the success of the company.Toys: In March, Larian told the Toy Book that MGA’s Miniverse makes up 64% of the market share in its category (realistic miniature collectibles). He also touted MGA’s new doll line, Yummiland, was growing quickly and said the company would expand into action figures. Tariffs and Manufacturing: In July, Larian appeared on the podcast “How I Built That” and noted that tariffs were compelling toy companies like MGA to reassess their manufacturing. In March, Reuters reported that MGA was taking steps to move 40% of its manufacturing to India, Vietnam and Indonesia, up from the current 10-15%. Larian told the publication that he may have to raise prices on the company’s products made in China to protect “thin profit margins.” Legal: In September 2024, MGA was ordered to pay $71 million to R&B music group the OMG Girlz in a lawsuit over trademark infringement in connection with the L.O.L. line. That award was reduced in July to $18 million when a judge negated the punitive damages because the music group’s lawyers did not prove that MGA’s infringement was willful. Charitable Giving: Larian founded MGA Cares in 2020 to help distribute personal protective equipment to health care workers and hospitals, as well as to provide assistance to children and families.
