When men take time off work to care for their newborn, everyone benefits - including their families, workplaces, and communities

Over the past 30 years, the role of U.S. fathers has evolved as dads have increased the amount of time they spend with their children by nearly a third. While we’ve come a long way, there’s more work to do, especially when it comes to providing fathers with the time and support they need to take time off work after the birth of a child. In fact, while nearly two thirds of dads state they have quit or would consider changing jobs to be more involved in the early weeks and months of caring for a newborn or adopted child, only 15% of U.S. men have access to paid paternity leave benefits, and of those new dads, most don’t take their full time off.

That’s why this Father’s Day, Dove Men+Care is launching a global campaign to champion paternity leave for dads. The brand is aiming to challenge stereotypes around men as caregivers and spark a cultural movement around paid paternity leave by:

  • Driving awareness around the issue through a council of advisors, partners and experts, coupled with new proprietary fatherhood research
  • Providing new dads with resources like the Dove Men+Care digital hub, which includes information and guidance for men considering taking paternity leave, the benefits of taking leave, advice from real dads who have taken leave, and how to approach and advocate for paternity leave at work
  • Encouraging our own employees to challenge stereotypes by taking their full paternity leave time off
  • Helping improve policies through corporate collaboration and partnerships

This initiative is important to Dove Men+Care because when men have access to, and utilize, paid time off to care for their families, they report many benefits. 87% feel more satisfied overall with their lives, and additional studies show that paternity leave also improves outcomes for children, and helps increase gender equity at home and at the workplace.

“Since we launched in 2010, Dove Men+Care has communicated that modern masculinity is defined by the way men care,” said Nick Soukas, VP of Skin Cleansing & Baby Care for Unilever. “By supporting this important initiative, our goal is to increase utilization rates of paid paternity leave for those men who have access to it and encourage other companies to come together and offer men paid paternity leave so they can take the time to care for their families.”

For reprint and licensing requests for this article, CLICK HERE.

Prev