Munchkin Inc. is on a mission to be the most loved baby lifestyle brand in the world. As a go-to producer of reliable and innovative products designed to make parents’ lives easier, Munchkin’s core customers are expecting moms and dads. Going into 2022, the company’s executive team understood they were facing an intensifying challenge: a declining customer base. With U.S. birth rates dropping to their lowest rate in the country’s history, Munchkin’s team knew unique and innovative strategies were needed to meet sales expectations. These included expanding the breadth of the portfolio by launching into new gear categories, focused on increasing the registry footprint.
Munchkin has also been growing within existing categories by launching items leveraging new technology such as Munchkin’s UV Diaper Pail, the first smart, electric diaper pail. Utilizing four gold LED UV lights to automatically disinfect the internal surface of the diaper pail every time the lid is closed, Munchkin’s Diaper Pail line-up just got even better. Because parents always need an extra hand during diaper changes, Munchkin also designed the first ever Touch Free Wipe Warmer. With a simple wave of the hand, the lid will automatically open and close, giving the user one less thing to worry about.
Munchkin also has an unwavering focus on delivering the highest quality products for parents. One of the company’s corporate goals is to only offer products with a 4.5 star rating or above. The current portfolio has an average rating of 4.58 stars, and is on the rise.
