Nasty Gal Inc. will continue to have an L.A. presence and its own label after the bankrupt company’s sale to British online retailer Boohoo.com was finalized Tuesday.
The brand will still offer clothes, shoes, and accessories under its own label supported by a team of L.A. employees, according to a Nasty Gal press release. The company is expected to be consolidated into Boohoo Wednesday.
A U.S. bankruptcy court approved Boohoo’s purchase of Nasty Gal’s intellectual property and customer databases for $20 million on Feb. 8. Nasty Gal will join Boohoo’s portfolio of brands, which includes boohoo.com and prettylittlething.com.
“We are thrilled to have Nasty Gal as a part of our family, and are excited by the opportunity to expand the company into international markets,” Carol Kane, Boohoo’s joint chief executive and interim chief executive of Nasty Gal, said in the press release.
Founded in 2006 by Sophia Amoruso, Nasty Gal saw several years of explosive sales and revenue growth as it became a hip brand popular with millennials. But international sales dropped off and the company took on debt, leading it to file for Chapter 11 bankruptcy protection in November.
The retailer was expected to close its two L.A. retail stores this month and said it would close its Kentucky fulfillment facility by April 10.
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