Snap Inc. rolled out its ad manager tool on Monday, which makes it easier for small businesses to buy and manage ad campaigns on Snapchat.
The tool is aimed at boosting Snap’s revenue by tapping into the advertising market for small business. Advertisers can also now purchase advertisements with a credit card. The new features make Snapchat more competitive with Google and Facebook, which have offered easy-to-use advertising services to small businesses for years.
Using the advertising tool marketers can target Snapchat users with criteria, such as demographics, gender, age, location and device type, among a handful of other types of data. Ad performance can be paid for based on views or app installations.
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