A study by App Annie estimates that 46 percent of Snapchat users don’t use Instagram, Pluto TV signs TV and movie deal with Lions Gate, MGM, and Warner Bros, and Hulu launches live TV programming.
Estimated 46 Percent of Snapchat Users Don’t Use Instagram
A study by App Annie estimated 46 percent of Snapchat’s daily users can’t be found on Instagram, reports Bloomberg. That lifts Snap Inc.’s pitch to advertisers that Snapchat has a base of young, obsessed users who can’t be reached easily anywhere else.
Pluto TV Signs TV and Movie Deal with Lions Gate, MGM, and Warner Bros
Pluto TV is bringing thousands of movies and TV shows to its free, ad-supported internet television service under pacts with Lions Gate, MGM, and Warner Bros, reports Variety. Pluto TV will slot the newly licensed movies and TV shows across several of its 100-plus themed channels, including the Crime Network, Horror 24/7, Funny AF, and Action Movies.
Hulu Launches Live TV Programming
Hulu launched its live TV service on Wednesday for $39.95 a month, reports Recode. For the base package subscribers will get several dozen channels, which can be watched on a phone or connected TV devices like Xbox and Apple TV.
Send tips on L.A. tech companies and startups to reporter Garrett Reim via [email protected]. Follow @garrettreim on Twitter for the latest in L.A. tech news.
