Rowl, which helps users find local events and concerts, has raised $4 million in new funding to help further develop its app.

The Santa Monica startup is less interested in event ticketing as it is in helping talent engage its fan base.

“There are all these social media strategies – times and days to post to optimize your reach,” he said. “But you’re never going to reach 100 percent of your fans.”

That’s why the event discovery app has garnered the interest of angel investors such as former Logitech chief executive Jerry Quindlen and Ingram Industries Chairwoman Martha Rivers Ingram.

Launched last month, Rowl gives celebrities, social influencers and online talent the means to engage their fans by sending direct notifications about local events. Users can also create their own hangouts – from barbecues to pool parties – that friends can find and attend.

The Santa Monica company already has relationships with ticketing agencies such as Live Nation’s Ticketmaster and Wantickets. Rowl users are redirected to those sites to purchase event tickets.

But Rowl isn’t looking to make revenue off of event transactions. Glaser said the startup hopes to eventually partner with other companies to provide add-ons to enrich an event experience. For example, Uber could provide rides to and from an event or Groupon might offer a discounted meal at a nearby restaurant. It’s a monetization plan that Rowl hopes to initiate sometime mid-next year.

The latest raise brings Rowl’s total funding to $8 million.

Staff reporter Melissah Yang can be reached at [email protected]. Follow her on Twitter @MelissahYang for the latest in L.A. tech news.