uSamp Acquires AOL Unit

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Online market research company uSamp on Thursday said it acquired Digital Marketing Services Inc., a developer of online market research techology, from AOL.

uSamp of Encino said the company, also known as DMS Insights, offers products that enable better random, real-time recruitment of survey respondents via the Internet and the ability to check personal identities against offline records, which can provide a higher quality sample of respondents for a client.

The current DMS leadership and production teams will remain unchanged. Financial details of the acquisition were not disclosed.

“This is a merging of two companies with similar visions for serving market research,” said Chief Executive Matt Dusig in a statement.

The deal is the first announced by uSamp since it closed a $10 million funding round earlier this week.

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