United Online Inc. late Wednesday said it turned to a profit in the fourth quarter on stronger performance at its online floral delivery business and tighter control of costs.

After the markets closed, the Westlake Village online services provider reported net income of $16.456 million (19 cents per share), compared with a net loss of nearly $138 million (-$1.68) a year earlier when the company took goodwill impairment charges.

Total revenue fell 2.6 percent to less than $250 million. Revenue at the FTD online floral unit rose 6 percent, but was down 19 percent in the company’s flagship Internet service business and off 3 percent in its Classmates Media social networking unit.

Adjusted net income rose nearly 12 percent to $31.9 million (37 cents). Analysts surveyed by Thomson Reuters on average expected the company to report per-share profit of 33 cents on revenue of $238 million.

“Our continuing efforts to promote the florist-designed arrangements among our product offerings and highlight the quality of FTD florists resulted in an impressive 25 percent year-over-year increase in consumer orders fulfilled by our network of FTD florists based in the U.S. and Canada,” said Chief Executive Mark Goldston in a press release.

United Online said it expects first quarter revenue in the range of $246 million to $254 million, below the average analyst expectation of $261 million.

Shares earlier closed down 2 cents, or less than 1 percent, to $6.18 on the Nasdaq.