Shares of Demand Media gained 11 percent Wednesday morning after reporting better-than-expected second quarter sales, renewing a key agreement with search engine Google and making two acquisitions.

The Santa Monica company, which operates websites including eHow.com and Livestrong.com, on Tuesday reported a net loss of $2.4 million (-3 cents per share), compared with a loss of $1.9 million (-75 cents) in the same period a year earlier. Revenue rose 32 percent to $79.5 million.

Excluding one-time items, Demand Media earned 6 cents per share. Analysts on average expected adjusted per-share profit of 5 cents on revenue of $75 million.

The company, which gets much of its online traffic from search engines, said it had reached a three-year deal with Google that expands the companies’ current agreement and allows Demand Media to show ads on its premium sites sold by Google. Ads on Google’s network now account for an estimated one-third of Demand Media’s revenue.

There were concerns earlier this year that changes to Google’s search-engine metrics would downgrade the type of freelance-generated content that populates Demand’s informational sites.

“Given the expansiveness and international scope of this deal, we are enthusiastic about the impact this will have on Demand Media and Google’s worldwide audiences of consumers, advertisers and agencies,” said Chief Executive Richard Rosenblatt in a statement.

The company also announced two Los Angeles-area acquisitions, including IndieClick Media Group Inc., an online ad service. It also acquired social-media startup RSS Graffiti in West Los Angeles Terms were not disclosed.

Shares were up $1.02, or 11 percent, to $10 in midday trading on the New York Stock Exchange.