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Friday, Sep 30, 2022
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Audiences, and Hollywood, Flock to Smartphones

It might be hard to imagine watching “The Office” on a screen no bigger than a business card. But tens of thousands of people — by the most conservative estimate — are already doing just that.

As Hollywood shrinks its films and television shows for the small screens of cellphones, its assumptions about mobile viewing are being upended by surprisingly patient consumers.

Measured against TV ratings and box-office receipts, the mobile video audience is tiny today, but a range of companies, from Hollywood studios to local TV stations, all foresee an increasingly wireless world — and they don’t want to be cut out of the picture.

Some TV shows, like “The Office” on NBC.com, are streamed at no charge now, but there is a gnawing fear among media companies that they may be leaving money on the table by relying solely on revenue from advertising.

&#8226 Read the full New York Times story.

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