A Bay Area videoconferencing company has acquired El Segundo’s Accordent Technologies Inc., a developer of webcasting software for businesses, the companies said Wednesday.

Publically held Polycom Inc., based in Pleasanton, said it is paying $50 million in cash for Accordent, which makes a product that enables businesses to hold streaming live webcasts for presentations, meetings and classes. Venture-backed by TVC Capital of San Diego, Accordent has more than 1,200 customers and reported $9 million in revenue last year.

Accordent, founded by its chief executive, Michael C. Newman, is a Microsoft strategic partner and will help Polycom offer better integration of its products with Windows applications, Polycom said. The announcement did not say what Newman’s role with the company would be after the merger.

“We believe Accordent has the most elegant video content management solution on the market,” said Chief Development Officer Sudhakar Ramakrishna in a statement.

Polycom, which is moving its headquarters and 150 employees closer to Silicon Valley, said it intends to keep Accordent‘s 50 employees in Los Angeles County.