Martin Katz Ltd., a company responsible for jewelry creations that have appeared on Hollywood red carpets for decades, will soon have a new luxury space in Beverly Hills to call home.

The brick-and-mortar store, owned by Martin Katz, will open this fall. The company is moving from a boutique location in Beverly Hills on Brighton Way to the top floor of the Fred Hayman building on Canon Drive, also in Beverly Hills.

The move to the 1,500-square-foot penthouse suite and terrace will support Katz’s expansion into a lifestyle brand and offer customers a high-end experience while shopping. The lifestyle brand will be developed by Manhattan Beach-based marketing agency Prominent Brand+Talent.

Katz’s lifestyle brand will include a number of products across a broad range of categories, including apparel, beauty, bridal, home décor, and gourmet foods. There are also plans for Martin Katz retail stores in select cities around the world and hotel boutiques.

Martin Katz, which was established in 1988, claims to be the first independent jewelry house featured on major red carpet events. Business took off when actress Sharon Stone wore Katz’s choker and earrings to the “Basic Instinct” premiere in 1992. Since then, his work has graced the ears, necks and wrists of more than 500 celebrities, including Nicole Kidman, Angelina Jolie and Salma Hayek.

Katz spent more than two decades at his Brighton Way location, but decided the new spot would allow him to focus on one-of-a-kind pieces and have more time with clients. Katz’s pieces range in price from about $2,800 to $2 million.

“Our new location…offers a less formal and uniquely comfortable setting to enjoy a special jewelry experience like no other,” Katz said in a statement. “My hope is that our penthouse will not just be a place to shop, but also become a social destination in itself.”