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Wednesday, Dec 6, 2023

Denim Execs Get Hang of Flying Yoga

Students inside the glass-encased studio of D&A Flying Yoga in Koreatown rarely use yoga mats.

Instead, they hone their skills while being suspended in the air with the help of a hammock bolted to the ceiling.

The studio opened last month and co-founders James Chung and Seun Lim said they’ve already signed up more than 100 members eager to try the practice.

Individual hourlong group sessions are priced at $45; packages range from $400 for 10 group classes to as much as $1,300 for 10 private lessons.

“The beauty of this is that anyone can do it,” Lim said. “With regular yoga, for example, you have to be able to do a handstand, but the material (in flying yoga) holds you so you can hang upside down anytime you want.”

Flying yoga consists of many of the same moves in traditional yoga, but clients practice it above ground. The experience is aimed to relieve muscle tension and improve circulation, she said.

Chung added that the course is perfect for beginners, who can grip the hammock, and advanced yogis.

“This is yoga in motion,” Chung said. “When you have the hammock wrapped around you, you feel the instant squeeze of your entire body.”

The studio offers a morning and evening class taught by Lim, but more times will be offered as it hires additional instructors.

D&A is the second business venture for Chung and Lim. The two co-founded premium denim label James Jeans in 2004, which is located in the same building.

Operating a flying yoga studio may seem like a departure for the brand but Chung said there’s a close connection between the two businesses.

“James Jeans allows us to work on the exterior hardware,” he said. “With flying yoga, we go deeper and work on the software.”

– Subrina Hudson

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