TV Guide magazine on Tuesday named Debra Birnbaum its editor-in-chief just a few days after Macrovision Solutions Corp. took over the storied magazine’s parent company Gemstar-TV Guide International Inc.

Birnbaum will fill the role of recently departed Ian Birch who was part of a string of layoffs last week.

Birnbaum had been executive editor of cross-platform content integration, the company said Tuesday in a statement.

Craig Tomashoff, who was West Coast bureau chief for the magazine, was named executive editor.

Macrovision said earlier this year when its acquisition of Hollywood-based Gemstar was announced, that it will consider alternatives for Gemstar units that it doesn’t consider part of its business model including TV Guide magazine, TV Guide Network and horse racing cable channel TVG Network.

The $2.3 billion acquisition closed on Friday, May 2, amid speculation the deal was not going to be consummated. A few vocal Macrovision investors felt the deal was not a good one for the Santa Clara-based software company.

As of Monday, shares of the new company began trading on Nasdaq under the temporary ticker symbol “MVSND.” On June 2, the “D” will be removed and the shares will resume trading under the symbol “MVSN,” Macrovision’s original ticker. In late trading Tuesday, shares were priced at $16.60, up 9 cents.