FirstFed Financial Corp. said late Wednesday that its First Federal Bank of California subsidiary opened branch locations in Westlake Village and Irvine. The Santa Monica-based bank company said they are full-service retail branches providing both consumer and commercial banking services. “Our branching strategy is to leverage our eight-decade reputation as a premier provider of financial services in communities that will benefit greatly from our one-to-one approach to banking and client service,” Shannon Millard, president of the bank’s retail unit, said in a statement. First Fed has over $7 billion in assets and 36 locations, with branches in Buena Park and Anaheim slated to open within two months. Shares in FirstFed were up 12 cents to $15.20 in early trading Thursday.