Group Executive Vice President, Marketing, Discovery and Science Channel
Leading marketing efforts for Discovery and Science Channels, Lara Richardson inspires a team of marketing creatives, strategists and production managers for one of the world’s largest and most beloved brands in media. She continually challenges her team to reinvent themselves, find new ways to speak to consumers and ultimately deliver a message, feeling and offering in a way that speaks to its consumers. She is tremendously focused on Discovery’s consumer and ensuring that her team puts them first.
Perhaps nothing speaks better to Richardson’s leadership and vision than Shark Week, which this past year drew in more than 35 million total viewers and has become a legitimate “television event.” Richardson’s team is a multiple Emmy-award winning, Cannes Lion Gold Winner and countless Promax award winning group that is inspired and motivated by her leadership and vision.
For reprint and licensing requests for this article, CLICK HERE.