To further explore this critical issue impacting men, women, and their families, Dove Men+Care and Promundo-US partnered to carry out a pioneering study about what keeps fathers from taking paternity leave and being the fully involved caregivers they want to be. Our research found that fathers want to do their share of the caregiving; but limited societal expectations hold them back. 71% of dads agree there is little workplace support for fathers and one in five men stated they were afraid of losing their job if they took the full amount of paternity leave offered.
“The vast majority of dads today want to be completely involved in their children’s lives from day one,” said Josh Levs, author and leading paternity leave expert. “Yet the lack of paid paternity leave in the U.S., societal stigmas around taking leave, and fears of repercussions at work still prevent most working fathers from having time to stay home for caregiving. Dove Men+Care is hoping to change the conversation around this issue and showcase how paternity leave is critical for all: children, women, men, and families.”
CROWDFUNDING ONLINE PAID FAMILY LEAVE REQUESTS
As a result of the hardships many families face when taking unpaid time off work for the birth of a child, men and women are turning to new ways to support themselves during this important life moment – including online crowdfunding – and Dove Men+Care wants to help. To shine a light on the burden most families who don’t have paid leave face, we’ve made one-time surprise contributions to 27 active crowdfunding paid family leave requests of real dads and their families across the country.
#DEARFUTUREDADS – ADVICE FOR FUTURE DADS
To celebrate fatherhood and showcase the importance of taking the time to care, Dove Men+Care is also launching a new film called ‘Dear Future Dads.’ The film features a diverse group of dads sharing advice and personal anecdotes for current, expectant and new dads on why taking the time to care for their children is so important. Some of the moments captured in ‘Dear Future Dads’ include:
- Bryce A. – a dad who shares that he wouldn’t trade the time he took for paternity leave for anything in the world because the bond he developed in the first three months brought his family closer.
- Terrance C. – a first-time dad who was only afforded one week of paid paternity leave when his daughter was born but knew the importance of taking this time to bond with her as he didn’t have a close relationship with his own dad.
- Marion V. – a dad who took a hiatus from his job as a college professor to focus on caring for his family when he and his partner welcomed two little girls into their lives.
THE ‘NEW DAD CARE PACKAGE’ PROGRAM
Dove Men+Care continues to demonstrate its commitment to dads from the very start of the fatherhood journey through the ‘New Dad Care Package’ hospital program, currently in its fourth year. The program equips dads with our skin, hair and deodorant products, as well as Baby Dove Tip to Toe wash, to ensure they have access to the basic personal care tools they need to take care of themselves and their new families during the busy and exciting time. To date, we’ve distributed 40,000 care packages to new dads through our extensive network of hospital partners, and plan to reach 20,000 new dads over the next year.
THE ONLINE RESOURCE HUB
Visit DoveMenCare.com/PaternityLeave to learn more about the resources available to new dads. Join the #DearFutureDads conversation and share the importance of taking the time to care by tagging @DoveMenCare on Facebook, Instagram or Twitter.
For reprint and licensing requests for this article, CLICK HERE.
Stories You May Also Be Interested In
- Why Dads Don't Take Paternity Leave
- Father's Day Gift Guide: How to Create the Ideal Father’s Day for Your Dad
- CFO Awards 2018 Nominees: Treasury and Finance Professionals Earned Average Raises of 4.3% Last Year
- Custom Content: The Next Generation of Employee Benefits: What Today’s Top Talent Wants From Their Employer
- Best Places to Work 2018: What Today’s Employees Want
- Cancer Prevention Awareness: Complete Cancer Care Under One Roof
- Cancer Prevention Awareness: Overall Cancer Mortality Numbers See Decline
- Mitch Albom---Uncles: Just Like a Parent, Only More Fun