JERRY LORENZO

FEAR OF GOD

In less than six years, Fear Of God has gone from an emerging label that specialized in longline tees and side-zip hoodies to a legitimate trendsetting force in the fashion industry. The brand’s founder and designer, Jerry Lorenzo, helped push his label to the center of the menswear universe via a multi-level market attack that includes his main Fear Of God collection, F.O.G. (a lower-priced line sold exclusively at PacSun stores across America), hard-to-find vintage rock band tees adorned with the Fear Of God logo. Due to the brand’s ever-growing popularity among rappers, athletes, pop stars, and any other category of famous person, it won’t be long before a hoodie or a pair of pants winds up on the right person, gets paparazzi snapped, and flies off store shelves—even at the high-end prices the brand is known for. Fear of God has truly become an unstoppable force!

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