SGN has renamed itself Jam City in a rebranding effort aimed at better reflecting its portfolio of games.

The Culver City-based company also announced that it has acquired the gaming rights to comic strip “Peanuts,” which it will release as a mobile game later this year. The company expects its revenue to exceed $400 million by the end of 2017 and said it employs more than 500 employees.

Jam City’s portfolio of games include “Cookie Jam,” “Juice Jam,” “Panda Pop,” “Family Guy: The Quest for Stuff,” and “Marvel Avengers Academy.”

SGN originally stood for Social Gaming Network, but the company chose to change its name to better match its current portfolio of mobile games.

"It's time to bring our brand in line with our games," said Chris DeWolfe, Jam City co-founder and chief executive, in a statement. "We're in the business of fun, and yet our old name was a corporate acronym that lacked the spirit of our products. With Jam City, we're harnessing the success of our Games – particularly, our Jam game franchise – to animate our studio's identity."

Jam City has raised more than $150 million since it was founded in 2007.

Technology reporter Garrett Reim can be reached at greim@labusinessjournal.com. Follow him on Twitter @garrettreim for the latest in L.A. tech news.

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