Beverly Hills investment firm Winnick & Co. announced Monday it had acquired a majority stake in T+ink, a developer of interactive digital components for print ads through what’s known as conductive ink technology.

Winnick & Co. declined to disclose the financial terms of the deal.

Gary Winnick, chairman and chief executive of Winnick & Co., will become T+ink’s chief executive and the entity’s largest shareholder. Kent Kresa, former chairman and chief executive of Northrop Grumman, also joins the company as vice chairman.

Jim Vickers, Winnick & Co.’s managing director, said T+ink holds a “significant tech portfolio,” including more than 100 issued and pending patents, making it an appealing investment opportunity.

T+ink develops what it describes as “smart ads” that allow brands to integrate interactive components to print advertisements. For instance, a recent magazine ad for Motorola’s Moto X smartphone allowed readers to toggle between 11 different colors of the image by pressing on the page. The company has also partnered with McDonald’s and Ford Motor Co., according to Vickers.

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