Web-video site Hulu LLC has received an unsolicited acquisition bid and its board is considering the offer, according to media reports.

The Wall Street Journal reported late Tuesday that the Los Angeles site, whose backers are the Walt Disney Co., News Corp., Comcast Corp.’s NBC Universal and other media companies have since identified Yahoo Inc. of Sunnyvale as the potential suitor.

Hulu’s board in December pulled back from an initial public offering. Hulu’s backers in 2008 launched the service, which has free and paid versions, in an attempt to retain control over online video viewing of their TV and movie content. Officials said in April that the company is on track to rack up $500 million in revenue this year.

Hulu’s board reportedly is now studying a variety of options, including soliciting other private equity or media company bidders, the Journal’s sources say.

The company has not commented on the report.