Image Metrics Inc. on Thursday said that it is dividing its digital facial animation technology into two businesses, spinning off the later into a new company called Faceware Technologies Inc.

Santa Monica-based Image Metrics said Faceware Technologies will focus on marketing its FaceWear software to professional animation companies and organizations. Image Metrics will continue to target the consumer animation and facial recognition markets.

Image Metrics’ consumer products includes its PortableYou apps that include a new interactive digital comic book “Zombie Wars”. Its industry customers include Activision Blizzard, Electronic Arts and SEGA of America.

Terms of the deal were not disclosed. Image Metrics earlier this month announced it was delisting its stock to save money.

“This transaction is a great opportunity for both Image Metrics and Faceware Technologies Inc. because each company can focus on delivering exceptional products and services to its target customers and enable both companies to unlock faster growth potential in each market,” said Chief Executive Robert Gehorsam in a statement.

Faceware Technologies will be led by Image Metrics Chief Financial Officer Ron Ryder, who also is chief operating officer, during the transition, the companies said.