Disney Ramps Up Plans for ‘Interactive’ Retail Stores


Walt Disney Co. on Monday said that it intends to triple the number of “interactive concept” Disney Store locations by opening 40 more stores this year around the world.

The Burbank entertainment giant, which has 340 retail stores worldwide – more than 200 of them in North America – said the planned openings would bring the total number of interactive stores to 60. In addition to traditional Disney merchandise, the stores provide special attractions, such as a child-sized “magic mirror” castle showing movie clips of Disney Princess films and a workshop area for children to build custom toy cars.

Among the new locations will be a store at Westfield Fashion Square in Sherman Oaks. In addition, the company’s original Disney Store at the Glendale Galleria is slated to be renovated next spring to celebrate the retail chain’s 25th anniversary. Disney made the announcement in conjunction with the Global Retail Real Estate Convention in Las Vegas.

“The excitement from our guests has been phenomenal,” said Paul Gainer, senior vice president, Disney Store North America, in a statement. “We want to give landlords a new retail experience that will drive return visits to their malls and give families the opportunity to experience the Disney Store magic in their local community.”

Disney shares closed down 34 cents, or less than 1 percent, to $41.16 on the New York Stock Exchange.

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