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Tuesday, Jul 14, 2026

LA500 2026: Wendy Barnes

Wendy Barnes

Chief Executive
GoodRx

Wendy Barnes became president and chief executive of GoodRx, the Santa Monica-based prescription savings platform, last year when drug affordability was one of the most politically charged health care issues. GoodRx’s main platform has provided discounted prices for prescription medications through partnerships with 70,000 participating pharmacies. Barnes has led the company through various initiatives to directly address drug affordability.
First job: Medical Service Corps Officer in the U.S. Air Force
Favorite charity or cause: Make-a-Wish Foundation
Favorite book: “Searching for Stars on an
Island in Maine” by Alan Lightman
Favorite quote: “Make everything as simple as possible, but not simpler.” – Albert Einstein

YEARS ON LA500: 2 Years on the LA500

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