Founder, Chair, Chief Executive
Sitrick & Co.
Sitrick’s crisis public relations firm, Sitrick & Co., also handles litigation support and corporate communications. He has been coined many a phrase by media outlets – “the wizard of spin,” “the flack for when you’re under attack,” “the spin doctor’s spin doctor” – many of which he highlights on his website bio. The firm’s 2,000-plus clients have varied over the years and include Erin Brockovich, the Hollywood Burbank Airport Authority, Kobe Bryant, the Daniel Pearl Foundation, MGM, the Los Angeles Dodgers and Kings sports teams, Harvey Weinstein, Patrick Soon-Shiong, Vince McMahon, McDonald’s Corp., Alec Gores and Jeffrey Epstein. Sitrick serves on the board of directors of the Center for Human Justice and Dignity and this year started a podcast titled “The Intersection – Between the Court of Law and the Court of Public Opinion” which he co-hosts with Sitrick & Co. senior partner Sallie Hofmeister.
YEARS ON LA500: 10
