As a commercial photographer, Dana Gluckstein has shot factories and portraits for clients such as Land Rover, Apple and Toyota to publish in their annual reports.
But in her 30 years traveling around the globe, the L.A. resident has simultaneously pursued a separate passion: taking side trips to places such as Kenya and Peru to shoot indigenous people whose way of life is endangered by modern society.
Now, Gluckstein is having 90 of her images published in a $39.95 coffee table book called “Dignity.” The book seeks to raise awareness of the challenges facing indigenous peoples, with a share of the profits funneled to Amnesty International, which has an arm focusing on the rights of the indigenous.
But, it turns out, Gluckstein’s experience working for corporations came in handy. After learning that Morgan Stanley Smith Barney might be a source of money for her project, she wrangled a contribution out of the global financial services firm.
“Art can be the seeds of change in society,” Gluckstein said. “It’s important for artists like myself to have that corporate backing. Artists can’t afford to do this on their own.”
Morgan Stanley Smith Barney funded the book’s launch last month with events in Los Angeles and New York that included moderated discussions. There are plans for a third event in Washington, D.C., said Sandra Richards, an assistant vice president at Morgan Stanley Smith Barney.
“We met and I saw the photos, and I thought, ‘Oh, gosh, how are we going to work together and how are we going to make this happen?’ (Gluckstein) can convince you to do anything. She is so passionate about it,” said Richards, who noted the firm offers its financial advisers cultural education programs. “We thought that was a great fit.”