DENISE CRAYNE
CFO
Music Reports Inc.
Prior to Denise Crayne joining Music Reports, there was not a CFO role nor a head of finance. Crayne was brought on as VP, Finance in 2021 and promoted to CFO in 2023. During her tenure, she transformed the finance and accounting organization by implementing a new system (NetSuite), creating a month-end close process to meet PE Board and lender reporting deadlines of 30 days or less post-close, and creating a formal FP&A and budgeting process, which never existed prior to her joining.
Crayne oversees all finance and accounting activities and partners with the CEO on strategic initiatives. Her ability to lead and transform the finance and accounting team has enabled the company to more quickly evaluate financial and business decisions with accurate and timely business information and analytics. For example, Crayne also implemented a time tracking system to not only help the company track and accurately capitalize internal labor expenditures related to internally developed software, but also to help the company understand where developers and all employees are spending their time to appropriately price services for specific clients. This led to significant price increases for certain clients who require more complex service offerings that historically were underpriced.
Crayne is an effective leader as she brings a balanced and thoughtful perspective to the C-suite, and she also motivated and builds high performing teams. Her teams consistently rate her as one of the highest leaders in the company in terms of overall team happiness and job satisfaction.
