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Monday, Apr 15, 2024

Who’s Building L.A: Convene 333 South Grand

Convene 333 South Grand


HOK partnered with Convene on the design of their first west coast location in Downtown Los Angeles. With all Convene locations currently located on the east coast, the opening of a DTLA location is a significant part of the company’s strategic growth plan.

The new Los Angeles space provides an innovative platform that offers access to a growing network of premium meeting and event spaces, flexible workspaces, hospitality services, and curated experiences for the user. The architect worked closely with the client’s internal design team to learn about their unique business model and to help adapt their services to meet the demands of their new market. The goal was to create a truly unique guest experience, and enigmatic social hub in DTLA that would attract international and local business people.

Convene wanted the new space to look and feel unique from its other locations. The design team looked to the surrounding neighborhoods and districts to pull inspiration from and to develop an innovative design narrative. The architectural backdrop is a layered tapestry influenced by decades of significant design movements. We adopted these concepts in an updated and contemporary way, bringing a familiar scale of space, and a clean, crisp base palette that ties the space together. Contextual material transitions and details all nod to past eras and create a landscape that becomes more residential in scale with an infusion of eclectic modernism that connects generations of travelers and locals to a thoughtful and social destination.

The rich history of the surrounding downtown districts of Los Angeles was the key inspiration and starting point for the design narrative. The architectural backdrop of downtown is a layered tapestry influenced by several decades, fusing Art Deco and Modernism, while an inner-city manufacturing industry continues to power these neighborhoods.

Contextual materials and details throughout the project pay homage to past eras and the diverse local culture, connecting the community to a thoughtful work and social destination. Each carefully curated space adopts these concepts in a contemporary way and is just as unique as the surrounding urban landscape. Eclectic modernism combined with west coast style brings a familiarity to the project and mimics the feeling of walking from district to district within Downtown LA.

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