After a decade-long stint as Director of Business Development and Marketing at renowned law business and entertainment law firm Greenberg Glusker, Seth Horowitz left the firm in 2007 to form Horowitz Agency. Over the past decade, calling upon his institutional experience, he has built Horowitz Agency into the go-to integrated marketing firm for boutique law firms, production companies, and other professional service providers in the Los Angeles area. The agency uses a strategy-first approach, and implements branding, public relations, website and social media tactics to improve a client’s bottom line.
Many of Los Angeles’ most well-respected boutique firms use Horowitz Agency as an external marketing department, finding it much more cost effective to hire a ‘CMO-type’ with an established team rather than expending resources to internally build a team. Horowitz has re-branded firms, assisted firms in splits from larger firms, built award winning websites, procured national press and launched digital campaigns.