Cancer is scary for anyone, but for a child it’s even scarier. Unfortunately, there are limited resources that explain cancer care in a way kids can relate to. Thus RPA, on behalf of the Pediatric Brain Tumor Foundation, created a resource for kids that makes abstract cancer information concrete, through entertaining, relatable stories.
By partnering with more than five dozen creative partners, the RPA team, composed of creatives, account management, project management and more, made the award-winning Imaginary Friend Society (IFS), a series of 22 animated short films featuring imaginary friend characters come to life. The IFS films explain every facet of cancer in a kid-friendly way. Through a simple mobile app, the characters offer words of encouragement and hope to boost confidence during difficult times. Leading hospitals around the country, like Children’s Hospital Los Angeles, have adopted IFS into their in-hospital networks or staff resources. The well-respected Association of Pediatric Hematology/Oncology Nurses has included the films as resource materials.
