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Sunday, Feb 25, 2024

Most Influential Marketers: Marc Becker

The Tangent Agency


Marc Becker served as an executive at Universal Pictures in the global brand marketing team for seven years. There, he helped develop unique, synergistic campaigns integrating films across all NBCU/Comcast platforms including television networks, digital channels, Comcast and Universal Parks & Resorts. His expertise in cementing the success of entertainment properties and multiplatform brand extensions can be seen in the launch of the “Despicable Me” franchise and enhancement of the “Fast & Furious” saga. In 2014, while working full time at Universal, Becker earned his MBA at the USC Marshall School of Business.

In 2015, Becker became CEO of The Tangent Agency. Tangent is now an industry-leading creative powerhouse working hand-in-hand with every major film studio, several television networks, and a multitude of blue-chip brands. Through insight-driven strategy, the Tangent team fortifies properties with innovative content and captivating creative. In 2018, under Becker’s leadership, Tangent worked on 27 of the top 40 box office films of 2018.

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