KRISTINA COLE
DOLLAR SHAVE CLUB
In its ongoing mission to own the entire men’s bathroom, Dollar Shave Club (DSC) has expanded well beyond shaving to unveil multi-product grooming lines for skincare, hair styling, the shower, oral care and most recently, fragrances. This year DSC is making it even easier for its members to experience all of the products they love by giving members additional options when it comes to the frequency of their shipments and what they are getting in each box on a recurring basis. Members are now given the option to change the frequency from as often as once a month, to as flexible as every six months. As a member-first company, DSC wanted to create a more personalized shopping experience that truly prioritizes each member’s needs. Through its tongue-in-cheek humor, hilarious ads and high-quality products, DSC has ultimately created a new standard for how brands connect with men and what men respond to when making purchasing decisions.
