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Saturday, Jul 13, 2024

Fashion & Beauty Awards: Made in California Finalist



Lola Getts is an activewear brand based in Los Angeles that focuses exclusively on women size 14+. The company was developed with the knowledge that such women have often been underserved by the activewear market. Lola Getts understands that fit varies by size and needs to be researched and customized accordingly. This approach is why the brand is able to provide a perfect and comfortable fit for women of any size but have chosen to focus on the 67% of women in the United States who wear a size 14+. From fit, style and quality, everything Lola Getts does is with the curvy woman in mind. The brand tests its design fits on a size 14/16 model so they are made specifically for her proportions – no sizing on a size 4 and grading up. Only when the fit is perfect does it go into production. The brand manufactures in Los Angeles, which enables it to get new product to market quickly.

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