Amusement Park Inc.
Chief Strategy Officer
Mark Weinfeld is a seasoned and highly respected marketer who is currently chief strategy officer at Amusement Park, where he also serves as managing director of The Values Institute, a think tank that sits alongside the agency. Weinfeld co-created the Most Trusted Brands study that was featured in Entrepreneur magazine, and the TrustPulse survey that measures trust levels both internally and externally for brands. His expertise in consumer insights and strategy are the foundation of his involvement in repositioning and re-launching dozens of brands. Over the past ten years Weinfeld has launched LG’s new luxury division – Signature Kitchen Suite, repositioned Toshiba, Honda Financial, Hilton Garden Inn, Dole Food Co., GE, Wienerschnitzel and KFC.
Weinfeld cut his teeth in the car business and has worked on strategic development for Hyundai, Nissan, Toyota, Infiniti, and most recently Mazda, where he worked on the global strategy for the award-winning “Zoom Zoom” campaign.
