BeachMint has raised $10 million in venture capital to expand its social e-commerce web site business.

The Santa Monica startup, launched by Diego Berdakin and MySpace co-founder Josh Berman, runs the online site JewelMint, a jewelry of the month club featuring collections designed by two celebrity partners, actress Kate Bosworth and stylist Cher Coulter.

BeachMint said on Monday that the funding round was led by Trinity Ventures, and included Stanford University and existing investors New Enterprise Associates and Anthem Ventures. The money will be used to add staff and launch celebrity partnership-backed sites. The company is designing social e-commerce sites for product categories such as clothing, wine or books.