President, Chief Executive
Greif & Co.
In 1992, Lloyd Greif founded Greif & Co., a downtown firm dubbed “The Entrepreneur’s Investment Bank,” after a successful career as vice chairman of Sutro & Co. Inc., the oldest investment banking firm in the West. In one of his most recent deals, Greif secured a nine-figure investment for San Jose-based Trinamix, landing growth equity from Bay Area investor AEA Elevate.
First job: Paperboy for the Santa Monica
Evening Outlook newspaper
Favorite charity or cause: University of Southern California
Favorite book: “Just Killing Time” by Derek Van Arman
Favorite pastime or hobby: Hunting
Favorite quote: “Never say die.”
YEARS ON LA500: 11 Years on the LA500
