46. Isaac Larian

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46. Isaac Larian


Net Worth: $1.7 billion

LAST YEAR: $1.8 billion
CHANGE: -7%
AGE: 70
RESIDENCE: Holmby Hills
SOURCE OF WEALTH: Children’s toys and entertainment products

Larian’s Bratz doll line, which debuted in 2001, drove the initial success of his Chatsworth-based MGA Entertainment Inc. Larian founded MGA in 1979 and has grown the company to become the fourth largest toy and entertainment company in the world. The company is privately held, with Larian holding a reported 82% stake. In July, the company completed a merger with German doll maker, Zapf Creation. Zapf is Europe’s largest manufacturer of nurturing dolls, lifelike baby dolls for children. In an interview for Toybook, Larian predicted the toy business would be down 5% to 7% in 2024, but he noted that MGA would double its research and development budgets to promote growth.

Education: Larian went to Cal State Los Angeles. He came to the U.S. from Iran with $750 and put himself through school washing dishes.

Charitable Giving: Larian founded MGA Cares in 2020 to help distribute personal protective equipment. He is also active in several charitable foundations.

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