Melanie Howard
Chair, Intellectual Property Protection; Chair, Luxury Brands; Deputy Chair, Advanced Media and Technology
Loeb & Loeb
When iconic brands like Saks Fifth Avenue, Canada Goose, and The Gap, and celebrity personalities like Tyler ‘Ninja’ Blevins, need to protect and monetize their intellectual property assets, they turn to Melanie Howard, chair of Loeb & Loeb’s Intellectual Property Protection; and chair of the firm’s Luxury Brands practices. Howard’s business-savvy guidance is trusted by her clients in connection with complex intellectual property transactions, advertising and marketing matters, and privacy and data security issues.
Howard is sought after for her practical approach. As demonstrated by her clientele, Howard has expertise in luxury fashion, but her range of experience spans numerous industries, including beauty and wellness, entertainment and media, and Web3. She has served as lead counsel in on a number of matters, including representing Kobe Bryant’s estate in the filing of federal trademark applications for virtual and digital goods to protect Bryant’s name and brand in the metaverse.
