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Brad Larsen

Managing Director and Market Executive, Bank of America Private Bank

THE LATEST: In four years, Larsen helped Bank of America Private Bank in greater Los Angeles double the number of advisers serving clients. The growth has made greater Los Angeles a priority focus market for Bank of America Private Bank, which plans to nearly double the number of advisers again over the next three years. In February, the bank dropped “U.S. Trust” from its name.

BACKGROUND: Larsen leads a team that provides integrated strategy and execution in a number of disciplines, including investment management, wealth structuring, trust- and estate-planning services, philanthropy, and lending through Bank of America. Larsen began his career at Bank of America in 2001 as a client manager. He joined U.S. Trust in 2008 as a regional executive.

WORTH NOTING: As a United Way of Greater Los Angeles board member, Larsen helps families find housing and wrap services. He also champions the United Way Annual Campaign with Bank of America associates.

YEARS ON THE LA500: 3

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