The Getty Foundation sponsored and partly bankrolled “Pacific Standard Time: LA/LA” multi-venue art event generated $430 million in economic activity and 4,080 jobs, according to a Los Angeles Economic Development Corporation report released May 1.
Many of the jobs, which ran the gamut from transportation and warehousing to accommodation and food services, were seasonal, but the jobs did produce $187.9 million. Additionally, the Pacific Standard Times exhibitions and events totaled $24.3 million in tax revenue, according to lead study author Somijta Mitra.
Pacific Standard Time was exhibitions and events featuring Latin American and Latino art at about 70 Southern California museums and other locales, with 86 percent of the events taking place in Los Angeles County. The event was financed by $20.5 million in spending by the Getty Foundation, and $32.4 million in spending from other sponsors including Bank of America.
Mitra said in an interview that the jobs and revenue the study measured were the direct result of Pacific Standard Time offerings. The report did not examine whether the focus on Latin American and Latino art lead to a different demographic of museum goers.
Media and entertainment reporter Matthew Blake can be reached at 323-556-8332 or firstname.lastname@example.org