Randy Bernstein is a veteran of more than 35 years in the sports, entertainment and digital sectors, with several billion dollars’ worth of naming rights, sponsorship and advertising and sales to his credit. He’s spent the past 14 years at Premier, guiding the company to a spot of national prominence, including Sports Marketing Agency of the Year honors from the SportsBusiness Journal in 2010 in the Property Consulting, Sales and Client Service category. Bernstein has Premier’s long-term client list to over 100 facilities, events and properties. Bernstein previously spent more than 20 years in sports management including senior roles with Major League Soccer, World Cup USA 1994, the San Diego Sockers and the San Diego/Los Angeles Clippers. Bernstein holds a bachelor’s degree from the California State University-San Diego State, he earned Western Athletic Conference Scholar-Athlete honors during his four seasons with the Aztecs baseball team.
What was your proudest moment?
Founding Premier Partnerships 15 years ago, this month, with my long-time mentor and friend, Alan Rothenberg.
What is your alma mater?
San Diego State University. 1982 Bachelor of Arts, Speech Communications.
What is your next project?
Securing the long term Naming Rights to Major League Soccer’s newest stadium, in Cincinnati.
Who is your hero?
Reggie Smith, former MLB star with the Red Sox, Cardinals and of course, the L.A. Dodgers outfielder. Loved his style, attitude and performance.
What do you like best about Los Angeles?
The ability to compete in business, enjoy the outdoor lifestyle and taking advantage of all the great food and entertainment options.