Private equity firm Marlin Equity Partners announced on Feb. 23 that it acquired AddStructure Inc., a developer of search and discovery applications for e-commerce companies, for an undisclosed amount.

photo

AddStructure uses machine learning and natural language processing software to analyze consumer-generated content and deliver relevant product search results for consumers buying on e-ecommerce websites.

The company’s SaaS platform uses machine learning and natural language processing software to analyze large amounts of consumer-generated content and deliver relevant product search results intended to help consumers make buying decisions on e-ecommerce websites. AddStructure is based in Chicago and had raised $2.4 million since its founding in 2014, according to Crunchbase.

Marlin Equity Partners of Hermosa Beach merged AddStructure with its portfolio company Bazaarvoice, an Austin-based developer of content suggestion engine software, as part of the deal.

Technology reporter Garrett Reim can be reached at greim@labusinessjournal.com. Follow him on Twitter @garrettreim for the latest in L.A. tech news.