Jaanuu Inc., a medical apparel company based in El Segundo, announced Dec. 10 it raised $15 million from investors.

The growth equity financing round was led by New York-based JMK Consumer Growth Partners, which claims to only invest in high-growth consumer brands “with cult-like followings.”

The medical scrubs maker said it will use the capital to speed up product and fabric development, as well as broaden its brand and predictive analytics-based marketing.

Jaanuu was founded five years ago by Dr. Neela Sethi Young and her brother Shaan Sethi, a former private equity investor, with the mission to design a collection of fashion medical workwear based on “looking good and feeling good while doing good.”

Since its launch, the direct-to-consumer apparel company has raised more than $25 million from investors such as Innovation Global Capital and Sipadan Capital, according to Crunchbase.

The latest round included investments from the Nordstrom family and David Kessenich, managing partner of Excellere Partners, a health care private equity firm based in Denver, , according to Jaanuu.

Health business reporter Dana Bartholomew can be reached at dbartholomew@labusinessjournal.com. Follow him on Twitter @_DanaBart.

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