Entravision Communications Corp., a Santa Monica media company focused on the Hispanic-American market, announced April 2 that its radio stations in 16 markets will broadcast this summer’s World Cup.
Entravision plans to partner with Futbol de Primera, a Miami-based radio network that covers soccer in Spanish.
“Latinos live and breathe soccer and it is by far the no. 1 sport among our listeners,” said Jeffrey Liberman, president and chief operating officer of Entravision, in a statement.
Entravision’s stations include KLYY-FM in Los Angeles, which mainly broadcasts adult contemporary Spanish songs.
The partnership is scheduled to include broadcast of 53 of the World Cup’s 64 games, including complete late round playoff action. The tournament is from June 14 to July 15.
In its announcement, Entravision said that its announcers would include, “legendary commentator Andres Cantor, with his signature ‘GOOOOOLLLLL!’ which is popular around the world.”
Media and entertainment reporter Matthew Blake can be reached at (323)556-8332 or email@example.com.
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